That curiosity is what brought me into UX along with my love of design. There's something deeply rewarding about taking something complex and making it feel simple and knowing that a thoughtful design decision is what got it there.

Over the years I've worked across senior, strategic, and operational roles leading teams, shaping design practice, and helping organisations ask better questions and design with real intention. I love the collaborative nature of this work as much as the craft itself.

My family keeps me grounded. My wife and our two children remind me every day why empathy and clarity matter not just as design principles, but as a way of living. They're a big part of why I care so much about making technology feel more human.